March 11th, 2008
In 1923, Claude Hopkins, one of the greatest copywriters who ever lived, wrote about the idea of using psychological triggers in advertising to increase sales. Hopkins concluded in his renowned book
Scientific Advertising that “Human nature does not change“…”In most respects, Human Nature is the same today as it was in the time of Caesar”. What he was saying is that we don’t have to change the way copy is presented because the psychological triggers that induce people to buy are perpetual.
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Copywriting Triggers - Curiosity Gets Their Attention
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March 7th, 2008
The most valuable skill to have as an Internet Marketer is writing. Other people believe that the most valuable skill is email marketing, or sales marketing. But…if you learn the art of writing, then you’d able to write content for your website, write your own ebook, write your autoresponders emails and of course you can write your very own original articles. Articles are a way to get you unlimited traffic to your website by writing short articles related to the subject of that site.
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The Most Valuable Skill To Have As An Internet Marketer
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