11 March 2008 | Writing and Speaking | admin
In 1923, Claude Hopkins, one of the greatest copywriters who ever lived, wrote about the idea of using psychological triggers in advertising to increase sales. Hopkins concluded in his renowned book
Scientific Advertising that “Human nature does not change“…”In most respects, Human Nature is the same today as it was in the time of Caesar”. What he was saying is that we don’t have to change the way copy is presented because the psychological triggers that induce people to buy are perpetual.
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Copywriting Triggers - Curiosity Gets Their Attention
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