Writing Winner Web Copy
Whether you’re representing a billion dollar business or a struggling start up, writing eye-catching, meaningful content on your web page can be the difference between success and failure. Try these tips to write winner web copy on your site.
Use the Inverted Pyramid Technique
- Most readers on the internet are scanning for information. Put the most important material at the top of the page. You can elaborate on topics lower on the page.
- Lists and Bullets are a smart way to get important information to stand out without using extra words and grammar that slow down the reader. Linda Aksomitis, Instructor for “Introduction to Internet Writing Markets” tells us, “First rate Web copy is concisely written with an easily identified topic focus.”
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